creating an environment where employees can openly discuss safety

 Safety is a critical priority for MTR Corporation. A main problem  is that  all workers are not  aware of safety procedures, or have not completed the necessary safety training. They naturally come from a number of different countries, meaning that language can act as a barrier to effective training. Furthermore, cultural aspect  of safety and the out come of incidents differ hugely.

 

To bring this message home to workers computer, a short film was proposed that visually highlights the importance of a pro-active safety culture.

 

The objectives of Health & Safety Animation Programm are:

●     Encourage staff to involve in conversations by giving them incentives to participate.

●     Secure  employees and contractors know about current and past case studies.

 

Health & Safety Animation


Health & Safety Animation  discussion  is about creating a healthy environment  where employees can openly discuss and discover how to can make ourselves and others safer. It is a means of recognizing safety improvement opportunities through greater engagement and better communication.

 

Leading Safety Conversations techniques provided Thameslink managers to inclusively ask questions and raise concerns, which in turn created an ‘Involving Culture’ within the organisation. Achievement of the Leading Safety Conversations initiative on Thameslink demanded engagement and support of individual members of the wider Thameslink Programme team.

 

An integrated conveying plan was based on use of multiple media in order to achieve wide awareness of the method, generate excitement and embed the approach among the Thameslink team.

 

We suggested a monthly round up which showed a safety conversation taking place in a humorous way, using animation and illustration.

 

Health & Safety Animation


Hiring on board elements of the 7-cultural themes, and the desire as an organisation to be inclusive, we took real conversations from employees and contractors and turned them into funny, but serious message scenarios. The main campaign’s inventive was about maintaining engagement and consistency of the theme.

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